Green Tomato - Mobile Solutions Consultancy - Portfolio - SHKF eMO! - Portfolio - SHKF eMO!

While many existing mobile financial solutions in Hong Kong are focusing on personal banking services, Sun Hung Kai Financial launched eMO! investment app is the official mobile trading application offering customers the flexibility and power to seize investment opportunity on the go! The cross platform app not only increases the company’s e-business brand exposure, but also delivers a series of measurable business results. It has been seen new business lead being generated and new client accounts being opened. Adoption rate and trading volume via SHKF eMO! has also been steadily increasing, contributing to the overall business revenue growth.

Project Objective

While many existing mobile financial solutions in Hong Kong are focusing on personal banking services, Sun Hung Kai Financial launched eMO! investment app is the official mobile trading application offering customers the flexibility and power to seize investment opportunity on the go!

The cross platform app not only increases the company’s e-business brand exposure, but also delivers a series of measurable business results. It has been seen new business lead being generated and new client accounts being opened. Adoption rate and trading volume via SHKF eMO! has also been steadily increasing, contributing to the overall business revenue growth.

Result

Overall app performance figure
The cross platform app does not only increases the company’s e-business brand exposure, adoption rate and trading volume via SHKF eMO! has also been increasing, contributing to the overall business revenue growth.

The number of unique users for SHKF eMO! have increased by 233.12% from the first 3 months of launch. It has consistently been ranked as the no. 1 local securities firm app and is the only one to receive an average rating of 5 stars. Under Apple AppStore’s Top Free Finance Category, it has been featured by Apple in “What’s Hot” under the Finance category of AppStore since launch.

More international recognition
The outstanding performance of SHKF eMO! is already recognized in two international award competitions. As one of the marketing tools of SHKF, the app is honored as the “Best Financial Services Mobile Application” of the 2012 Internet Advertising Competition, as well as the Silver Award (Integrated Marketing) and Bronze award (Mobile Apps) at the 2012 Horizon Interactive Awards competition.

On the other hand, the cross platform mobile trading app does not only increase the company’s e-business brand exposure, but also deliver a series of measurable business results. The integrated marketing activities directly generate new business lead and new client accounts signup. The adoption rate and trading volume via SHKF eMO! has also been steadily increasing, contributing to the overall business revenue growth. Therefore, we strongly believe that SHKF eMO! qualifies for the MOB-EX Award and it should be recognized by the world.

Mobile Solutions

1, The very first player among local securities firms to develop a professional stock trading application targeting to the general public, free access to both clients and non-clients of SHKF.

2. Virtual Portfolio feature allows you to create your own investment portfolio without actually investing money.

3. Revolutionize and transforms the way SHKF offers its services to clients, from traditional web trading to mobile trading with eMO!. Customers trading are no longer bound by being in front of a computer terminal to trade but instead can now take control of their investments and stay close to the market at anytime, anywhere.

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Awards

  • Gold Award, Best eCommerce, Mobile Excellence Awards
  • Best Financial Services Mobile Application, Internet Advertising Competition
  • Silver Award, Integrated Marketing, Horizon Interactive Awards
  • Bronze Award, Mobile Apps, Horizon Interactive Awards

PRESS CLIPPINGS

  • 
本地流動交易市場潛力無限
    Capital
  • 
香港企業 Mobile Apps 巡禮: SHKF eMO!
    SMB World
  • 
SHKF eMO! 全方位投資程式
    Yahoo!財經

First Native Trading App

As a leading non-banking financial institution in Hong Kong for over 40 years, Sun Hung Kai Financial (“SHKF”) becomes the pioneer in the industry to enter the mobile market. eMO! is the first app in Hong Kong that supports native stock trading right inside the application, which allows customers to trade stocks easily, securely and fast on mobile devices.

iPhone, iPad and Android

While many existing mobile financial solutions in Hong Kong are focusing on personal banking services, Sun Hung Kai Financial launched eMO! investment app to help their customers with the best possible trading experience anywhere anytime. Even as a cross-platform app, we established a consistent user interface, and unifying experience from eMO! web portal.

Through-the-line App Marketing

Mobile investment app is relatively new service to Hong Kong users and it does take a bit of time to educate the users through different marketing initiatives. When eMO! app was launched, the client made sure the whole city knew about it, the promotion was on mobile, online, social, offline and even TVC!

Video

新鴻基金融集團首個iPhone®程式「SHKF eMO!」已隆重登場。請立即下載「eMO!」,親身體驗「eMO!」給您帶來的靈活性,讓您可隨時隨地捉緊每個投資良機。「eMO!」不但讓您可以透過iPhone®及­iPod touch輕鬆、安全地進行股票交易,更提供不同類型的投資工具任您選用,例如模擬投資組合、監察表、到價提示、相關新聞、專業研究、圖表等 - 全部皆支援英文、繁體中文及簡體中文。