7-Eleven launches the first iPhone application, 7-iCollection, which makes use of AR (Augmented Reality) Technology to collect promotion premiums via iPhone in Hong Kong, allowing you to review the promotion premiums anytime anywhere
After opening the “AR Catcher” of the application, promotion premiums will be shown on users’ iPhone screen once they aim the camera lens at any 7-Eleven store front on ground. Slightly shake their iPhone to catch the premium and it will be stored in “Collections”.
Different premiums are concealed in different 7-Eleven stores. Visit more 7-Eleven stores to catch them all or exchange them with your friends. You may get a special virtual edition after catching the whole series!